Author-Originated Publishing
Experts refer to book publishing online as "Author Originated Publishing." Online publishing firms utilize the Internet and the power of the latest printing technologies to provide you - the author, with a quick, reliable and yet affordable way to print, promote and sell your intellectual work. The way they do it is through POD - print-on-demand. Print on Demand is a method that involves digital technology to print the books, but in smaller runs yet still achieving top results. The idea is that a book is printed only when someone wants to buy it, over the Internet or through a retailer store (so the buyer will have to wait a few days). This approach obviously saves a lot of money, as nothing goes to waste and you don’t risk loosing money if the book ends up being unsuccessful. Online book publishers pass those savings to the authors in the form of small set-up and publishing costs.