It won’s sell if we don’t know what it is
I was reading the ad portion of the newspaper and I came across an ad for reverse osmosis systems and though huh? When a company chooses to run an ad like that, it might be important to their sales if the spend the extra coin to help describe what the heck it is. I mean, I can go on the internet and see what it is, but why should I have to do that. This company wants me to take my precious time to find out what their product is? That isn’t my responsibility is it? It is their responsibility to make sure the people know what they are selling.