Lacoste the brand
lacoste is a private company which was established in 1933. Its headquarters are in France and has distinctive name in manufacturing perfumes, shoes and apparels. Besides that it manufactures leather goods, watches and eye wears. It is recognized by company logo which is green crocodile. Founder of the company was a tennis player named Rene’ Lacoste. Till 1952 company was only manufacturing white t shirts for tennis players. Company was taken over by founder’s son in 1963 and under him company reached the height of fame. Company started to manufacture walking and tennis shoes, perfumes, leather goods, watches, and eye wears in 1980.