Rogers Canada Commited $150 million for iPhones
Everyone is familar with the controversey surrounding Canada’s Rogers high pricing scheme for the iPhone, but here is the latest news revealing just why the prices were so high. This is the latest iPod News.
We know the $199 initial price tag of the iPhone 3G is carrier subsidized, but we don’t really know by how much, or for how many. Rogers Wireless president Nadir Mohammed, however, shed some light on what just might be representative of iPhone 3G deals world wide. During Rogers Q2 results call, Mohammed revealed that they “didn’t anticipate that we would launch that device under any model this year,” but once announced on June 9, it “slammed on the brakes” on their other handsets — ouch — and led to a huge cut on the Nokia N95 to try and get some demand back.
The subsidy on the iPhone 3G, meanwhile, is reportedly the steepest Rogers has ever offered, but is worth it due to the iPhone 3G being “highly, highly attractive” to those willing to pay more on their monthly contracts to support the handset — just the kind of customers Rogers (and all carriers) value most.